1. Gymnasiums’ Digital Transformation: To adapt to market shifts and cater to user needs, a growing number of gyms are embracing digital transformation by introducing online booking services, virtual classes, among others. The monthly subscription model that was once discarded has reemerged as the dominant payment method. I recall when I opened my own studio back in 2013, I implemented a monthly package priced at 2400 yuan, which was met with criticism from neighboring gyms and studios. A decade later, while my studio still stands strong, many of the surrounding fitness methods and studios have since closed down. Middle Field Fitness, with its monthly fee-based model, has expanded to more than 1400+ outlets in 2023.
2. Innovation in Exercise Equipment: Cutting-edge fitness equipment such as smart mirrors and VR fitness devices have entered the market, offering users novel and engaging workout experiences.
3. Resurgence and Flourishing of Sports Events: With the pandemic under control, various sports events have resumed, including national bodybuilding competitions and marathons. These events have injected additional popularity and attention into the fitness industry.
4. Promotion of Scientific Fitness Concepts: An increasing number of experts and media outlets are emphasizing the importance of scientific fitness, promoting correct fitness concepts and techniques to help individuals exercise in a healthier and more efficient manner.
5. Heightened Attention on Gym Safety Incidents: A tragic incident where a man died after failing to perform a barbell bench press and getting trapped under the weight, sparked widespread concern. This event drew public attention to gym safety issues and sparked discussions, prompting gym operators to strengthen their safety management measures. In fact, there have been numerous safety incidents and hazards in gyms before, but this year’s incident garnered significant attention and emphasis mainly due to the influence of the internet. It is hoped that fitness enthusiasts can learn from this tragedy and take caution.
Post time: Jan-18-2024